AWS Entity Resolution adds record-level confidence scores for ML matching

Update your AWS Entity Resolution workflows to utilize the new record-level confidence scores, which provide per-record match quality signals without requiring schema changes, to optimize identity matching processes.

Adopt the new record-level confidence scores in AWS Entity Resolution to enhance the precision of ML-based identity matching, resulting in improved data quality and more effective downstream activation of resolved identities.

Evaluate the new record-level confidence scores in AWS Entity Resolution to improve identity matching precision, leading to larger addressable audiences and improved lead conversions while maintaining compliance-grade transparency.