Amazon Connect Customer Profiles now sends events when customers enter or exit segments

Configure Amazon Kinesis Data Stream in your Amazon Connect Customer Profiles domain settings and subscribe your segments to start receiving segment membership events, streamlining customer data processing and reducing manual effort.

Adopt segment membership events in Amazon Connect Customer Profiles to enhance customer data management, enabling automated, real-time responses to customer segment changes and improving overall platform efficiency.

Implement segment membership events in Amazon Connect Customer Profiles to achieve near real-time customer segmentation, reducing delays from hours to seconds and enabling faster, more effective customer engagement strategies.